Professor Janisch 101
Teaching Social Business and Creative Strategy, Troy’s experience in the world of digital marketing is second-to-none. “I have two decades of marketing experience. Most of this experience is in digital marketing. I’ve been involved since the beginning and remember having to explain why websites were a good thing for businesses to have — and why FLASH technology was bad. I went through something similar with the rollout of social media. I lead the social intelligence team at U.S. Bank now. We use social data to make better business decisions. Before that, I led marketing teams at insurance companies, internet companies and an ad agency.”
A true believer in continuous learning, Troy is passionate about education. “One of my strategies for keeping myself sharp is to teach others. I’ve taught at universities in Wisconsin and was seeking the same opportunity when I came to the Twin Cities. The MBA program at St Kate’s is ideal. Students are motivated and talented. They keep me motivated and challenged.”
Who is he, really?
We asked Professor Janisch a series of questions to figure out who he is as a “real human being” outside of the classroom. Here’s what he had to say:
How many cups of coffee do you drink per day?
I pour coffee constantly throughout the day. Seems like I only get a few sips before being distracted with work. By the time I get back to my mug, the coffee is cold and I need to refill it. I’m battling this by drinking more green tea because I can drink it cold too.
What’s your favorite thing to do in the Twin Cities?
I’m a bit of a beatnik left to my own devices. I live on a houseboat in St Paul, travel the transit lines to work, and try to explore everything that the Twin Cities has to offer. When I first arrived in the cities, I became a Yelp elite and explored as many restaurants and clubs as I could. I wrote more than 100 reviews in the first year. Now, I’m more focused on the Twin Cities theater scene. One of my daughters goes to the St Paul Conservatory for Performing Artists. It’s amazing how many theater productions occur every week in the Twin Cities. We are fortunate to be here.
What energizes you to head to campus each day?
I learn something new every time I interact with students. They challenge me to keep current in my profession and that motivates me to continue blogging, writing and speaking. It’s a unique experience because MBA students are peers. Many of them are already leaders at notable companies in the Twin Cities. The level of conversation, passion and skill is intellectually intoxicating.
What’s the most important thing you hope your MBA students walk away with after graduation?
Strategic thinking and real-world experience. Graduates need to be able to develop good business strategies. I throw a lot of theory at students, but always in ways that can be applied to the businesses they work for. I want each course to add new skills, capabilities and work experience. I imagine students updating their LinkedIn profiles after each class and being able to add items of substance.
You can connect with Troy on LinkedIn.