Student Name: Brittany Woitas
MBA Concentration: Integrated Marketing Communications
Occupation: Owner, Marketing Consultant at 507 Creative Group
First things first, I’ve always been a nerd. From spending my high school summers traveling with the marching band and showing pigs in 4H (serious college resume builder, people), to – present day – turning down happy hour invitations to study, I’ve always been “that girl” that is completely engulfed in attempting to set myself up for future success.
Throughout my career, I tried tirelessly to grow, but seemed to only be able to make lateral moves. Something was always in the way of me stepping up that career ladder. I heard countless excuses as to why I didn’t deserve a higher position:
- “Not enough experience.”
- “You’re just too young. Have you even graduated from college?” (Yes, seriously.)
- “Are you applying for the internship?” (When interviewing for a marketing director position)
[Insert big sigh.]
Because I am young – and look even younger – I knew that I needed more than passion and drive to prove my worth. I needed an MBA. Sure, some people will argue that an MBA doesn’t make a difference, but with the ever-increasing competition in the job market, it undoubtedly makes a difference when going up against someone else with an otherwise identical LinkedIn profile.
In February 2015, I met with St. Kate’s MBA Director, Michelle Wieser, to learn more about the program and the Integrated Marketing Communications concentration. I distinctly remember feeling like a complete failure when she asked, “So, what do you want to do with your MBA?” to which I answered, “I honestly have no idea.” I went on to explain the struggles I had experienced in accelerating my career, and how I felt an MBA may help overcome those obstacles. Apparently that was an answer she liked, because I was accepted to the program and started in the fall of 2015.
Disclaimer: The first night of class, I got to the building, turned around, and got back in my car. “I can’t do this,” I thought. I literally almost drove away. I called my husband, and, after a five-minute motivational speech, I marched back to campus and sat in the very last row next to the exit… just in case I changed my mind half-way through.
I didn’t. I absolutely fell in love with the program that very first night.
By December 2015, I was so motivated by what I was learning in class, and extremely frustrated that I wasn’t able to utilize these new skills in my job (oh, the joys of corporate work). So, I did what anyone would do: I quit my job and started my own business!
In January 2016, I took the jump and started 507 Creative Group. With the support of my husband, my classmates, numerous faculty, and Michelle, I hit the ground running and never looked back. Today, just six months into this new adventure, I can’t imagine doing anything else with my life. I am so grateful to be able to take my passion formarketing and what we are learning in class and use that to help small to mid-sized organizations reach their goals. It is absolutely amazing.
Today, my mindset has completely changed. An MBA hasn’t helped me “prove myself.” It’s given me the confidence to pursue my biggest dreams.
Written by Brittany Woitas
Brittany is in cohort 4, which started in Fall of 2015. She is a Marketing Consultant by day and fitness junkie wannabe by night. When she’s not nose-deep in a book that she has to read for her MBA class, you can find her kayaking on the river or bicycling to a brewery. You can connect with her on LinkedIn.