Student Name: Adam Dince
MBA Concentration: Integrated Marketing Communications
Current Employer: Deluxe Corporation – Director of Earned Media
“Service you pay to others is the rent you pay for your room here on earth.” – Muhammad Ali
After completing my commitment to the United States Navy in 1998, I opted to try my hand at higher education.
Of course, being a horrible student throughout my childhood didn’t do anything to help boost my confidence that I’d succeed at the collegiate level. Fortunately for me, I found a wonderful support system of educators at Grossmont College who believed in me, guided me and pushed me to graduate from both community college and San Diego State University at the top of my class. I promised myself that one day I would return to college as an instructor to pay it forward to future generations. This is one of the primary reasons I decided to go back to school to pursue my MBA.
I Help People Find Things:
I’m currently the Director of Earned Media at Deluxe. In 2015, Deluxe celebrated its 100th year birthday and in 2016, we’re stronger than ever. Deluxe is a publicly traded company and our revenues for 2015 were just shy of $1.9 billion.
My team is responsible for:
- Search Engine Optimization
- Ensuring that Deluxe website properties are found in non-paid search results when people search for the products and services we offer.
- Driving leads and revenue from non-paid search results clicks.
- Search Informed Content Strategy
- We help inform content strategies with insights search engine databases.
- Social Media Optimization
- Utilizing social networks for audience insights, relationship building and boosting performance from search results
Outside of Deluxe, I have an online marketing consultancy that is strictly referral based. We provide SEO, PPC, Social Media and Analytics services to businesses and agencies of all sizes. Check out my Website to learn more about what I’m up to.
Started from the Bottom, Now We’re Here:
Growing up, most of my friends wanted to be doctors, lawyers and athletes. I, on the other hand, wanted to be an advertiser. The funny thing is, I didn’t directly pursue a career in advertising – I sort of fell in to it.
I learned how to build websites during my junior year of college. I took this skill and turned it in to a business where I built a solid roster of small business clients. After a few years of website design, I decided that I wanted to pursue more of the marketing side of the business. On a total whim, I threw my resume up on Monster.com and was recruited for an SEO role at global digital advertising agency, iCrossing. Overnight, I went from servicing small business websites to working on top Fortune brands. My primary client was Bank of America. To say we did a solid job would be an understatement. Our results were so good that the bank increased their SEO budget with us from $150,000/yr. to $4.5 million.
A few years later, I was recruited to New York City to join global digital ad agency MRM/McCann. In this role, I was asked to help build a global search and content strategy practice along with a Center of Excellence within our Manhattan office.
From 2009 to 2012, I had the pleasure of working with globally recognized brands like ExxonMobil, Diageo, General Mills, JP Morgan Chase, and many others. In a few short years, we grew our book of business exponentially and became the most profitable (and I’ll argue “successful”) department at MRM. The combination of our results plus the fact that everyone wanted to work on our team, elevated us to a prominent status within the agency. It also led to my promotion to Vice President.
Why St. Kate’s MBA?
For over a decade, I flirted with the idea of going back to school for my MBA, but never pulled the trigger. In the back of my mind, I knew that if I wanted to be able to teach at the collegiate level and shore up my business skills, an MBA was a necessity.
In October of 2014, I had the pleasure of meeting Michelle Wieser, MBA Program Director at St. Kate’s. After an informational interview, I knew that St. Kate’s was the right choice for me. I loved that St. Kate’s offered an Integrated Marketing Communications focus, operated with a cohort model and was much more affordable than its competition. However, what really sold me on the program was that our philosophies aligned.
“At St. Catherine University, you will grow as a leader who engages with intention, acts with justice and serves with compassion.” Source
Going back for my MBA at St. Kate’s has been a rewarding experience. My cohort is incredibly smart. Our professors are highly respected professionals in their respective industries. And the culture is second to none.
If you’re thinking about pursuing your MBA, I highly recommend St. Kate’s!